GB Labs win's IABM BaM Award for Mosaic
We were deeply honoured during the annual IABM BaM Awards® ceremony, which took place during NAB in Las Vegas in April, to receive a major award for our new Mosaic automatic asset organisation software.
It’s always gratifying to be recognised by your peers, but when the judging panel is comprised of no less than 40 industry experts, it’s even more satisfying. It’s meaningful not only because it is independently judged but because, as the IABM acronym suggests, the judging panel, organisation, and recognition are truly global.
The uninitiated might assume that Mosaic is some flavour of MAM, but it’s not, and doesn’t try to be and the judges clearly got that. For many, a full-blown MAM, particularly in relation to storage, is unnecessarily expensive and complicated. They got that, and Mosaic as a solution, too.
We arrived at the Mosaic solution because we looked at the problem from another angle. We knew there had to be a better way for storage users to track, tag, and retrieve what they needed, so we set about making that happen in a way that made actual sense. And a big part of that sensible approach was to, for the first time in the industry, couple intelligent storage with AI. That gave us, and the industry, an elegantly designed asset tracker and organiser that is a dynamic, highly enriched way to store, track, and quickly present relevant media assets.
We arrived at the Mosaic solution because we looked at the problem from another angle. We knew there had to be a better way for storage users to track, tag, and retrieve what they needed, so we set about making that happen in a way that made actual sense. And a big part of that sensible approach was to, for the first time in the industry, couple intelligent storage with AI. That gave us, and the industry, an elegantly designed asset tracker and organiser that is a dynamic, highly enriched way to store, track, and quickly present relevant media assets.
It’s also very much worth mentioning that even though it didn’t win (this year) our InFlight-Data Acceleration (IDA) technology was also a finalist in another IABM BaM Awards category. The judging committee acknowledged IDA’s unique ability to simultaneously read/write and doing so in a way that is as sympathetic as possible to the media it is being read from or stored to.
This eliminates the multiple frustrations typically experienced when unexpected loads are placed on traditional storage systems.
Winning a BaM Award was a real highlight to a very successful NAB. And what is equally gratifying about not only having a great show but being a finalist for two BaM Awards and going home with one of them, is that it represents external validation of what we’re doing from people who know what they’re talking about. It acknowledges all of the hard work we invested in-house to create something as unique and genuinely useful as Mosaic, and its success is proof-positive that our team of seasoned, highly experienced in-house engineers and developers – along with the rest of our staff who are our bedrock support - truly understand real-world issues and, most importantly, how to resolve them.
Well done, everyone. Let’s win some more.
Dominic Harland, Chief Executive & Technology Officer