XYi Design

XYi Design is a West End of London-based design agency creating and localising campaigns for many major film releases and a client list to die for including, DreamWorks, Warner Bros, Universal Studios, Paramount Pictures, MGM and Plan B.

The company prides itself on attention to detail and a quick turnaround with over 16,000 artworks across print, motion and digital delivered to clients in 2023 alone.

One prime example is Kung Fu Panda 4, who’s opening weekend is DreamWorks Animation’s biggest, with $58 million dollars, which took the franchise’s global box office to over $2 billion.*

For Universal Studios’ Oppenheimer, XYi Design adapted the original artwork, creating print and digital materials for this expansive project, capturing J. Robert Oppenheimer in all his glory, in a vast array of formats and sizes.

The adaption of original artwork into multiple sizes and formats and localisation into a variety of campaign media across materials and markets, requires storage capable of handling up to 120 Terabytes of assets, up to 1 Terabyte of changes daily and over a million files, and counting!

XYi Design has used GB Labs’ storage solutions since 2017 - it’s designers load and save files using applications from the Adobe Suite including Photoshop, InDesign and After Effects on their Apple Macs.

XYi Design was experiencing issues with equipment from other manufacturers, both in terms of storage and networking performance. In addition, their support queries were responded to erratically, which adversely affected studio throughput.

It was obvious that GB Labs understood the technical challenges faced by media production companies and that their equipment was built to perform in that environment.

As well as the proximity to GB Labs’ HQ in the UK, XYi Design’s confidence was further boosted by the ability to work directly through issues with GB Labs’ dedicated support engineers. With GB Labs’ remote support service, engineers ‘talk directly’ to a customer’s box and can be 99% effective, with guaranteed SLAs too.

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