APB Article Feature - From Creation to Consumption

How Media Tech is Powering the 2025 Broadcast Landscape

GB Labs is tackling another crucial piece of the puzzle: managing and accessing ever-growing media libraries.

Recognising that modern media workflows are increasingly global, hybrid, and collaborative, GB Labs introduced NebulaNAS, a production cloud platform that gives teams fast, reliable, and secure access to their media hub from anywhere in the world. Whether users are in-house editors or freelancers across multiple locations, NebulaNAS ensures everyone can access the same content without delay, enabling uninterrupted end-to-end production workflows, said Dominic Harland, CEO & CTO, GB Labs.

“What sets our approach apart is the way we bring together cloud and on-premises performance,” he explained. “Our well-established operating system, CORE OS, ties everything together, integrating our powerful hardware platforms with NebulaNAS.

“For example, teams can use our NVME systems for ultra-fast editing in the office, while NebulaNAS makes the same content instantly available to other users working remotely and needing to collaborate.”

The result is a user-friendly, scalable platform designed to handle rapidly expanding media libraries, helping broadcasters and media companies manage archives and share content securely, while maintaining the speed and flexibility that today’s production environments demand.

Moreover, remote creative teams working with large format media now demand the same speed, security, and reliability they would have in the office.

“To achieve this, storage and asset management must evolve into a single point of truth, where all content is securely centralised, but accelerated by localised storage that caches data for high performance,” said Harland. “This approach ensures remote and hybrid workflows can operate without compromise.”

Ingest points are also becoming far more varied, he observed. “With content coming from multiple locations, devices, and production partners, media asset management (MAM) solutions must adapt to manage and organise this data intelligently. Workflows need to connect to large archives with live production seamlessly.”

NebulaNAS addresses these challenges by appearing to users as a familiar network-attached storage (NAS) or local volume on the desktop. It integrates readily with existing on-prem workflows, while delivering scalability, security, and flexibility of the cloud. “The result is a hybrid model that gives companies managing media the best of both worlds — enterprise-level storage efficiency paired with the agility to meet the demands of cloud-first operations,” said Harland.