GB Labs joins Simms International to Discuss the Future of Media Storage

Our UK and Ireland Sales Manager, Matt Hall, recently joined Sam from Simms International storage and memory experts, for an in-depth conversation exploring the rapidly evolving landscape of media workflows - from the rise of remote collaboration to the increasing need for intelligent, hybrid storage solutions.

In the episode on the Make It Happen podcast, Simms ask how GB Labs is helping creative teams across the globe overcome challenges of modern production environments, including:

🎬 Adapting to change – as resolutions rise and content volumes explode, we explore how storage technology must evolve to keep up.

🌍 Global collaboration – with teams now working across time zones and geographies, intelligent storage plays a key role in keeping workflows connected and efficient.

☁️ Cloud vs On-Prem – why the future isn’t about choosing one or the other, but creating the right balance between flexibility, performance and cost.

🔒 Security by Design – protecting high-value media assets from the ground up, and why security should never be an afterthought.

⚡ Performance & Scalability – how GB Labs continues to innovate for 4K, 8K and beyond, helping users stay ahead of the curve.

Tune in to the full conversation to hear real-world use cases, expert insights and what’s next for media storage innovation.