GB Labs, innovators of powerful and intelligent storage solutions for the media and entertainment industries, is now a member of the Wasabi partner network. Wasabi is known for its Hot Cloud Storage, a disruptively simple storage technology that delivers speed, productivity and price benefits.

“Everyone is talking about cloud storage, but the typical cloud model does not match what media users need,” said Howard Twine, chief product officer at GB Labs. “Our industry needs to store a lot of large files, potentially for a long time, and it needs to be able to download those files when it needs to broadcast or repurpose content. The Wasabi cloud model plays straight into those requirements, making it the perfect fit for media.”

Wasabi has disrupted the cloud storage model by significantly reducing costs and eliminating the egress charges that distort the offering for media users and their large file downloads. Add faster and ready access, and Wasabi offers a simple route to effectively infinite storage capacity. This makes it ideal for media applications, and particularly for archive storage.

GB Labs identified Wasabi as an ideal partner for its Unify Hub appliance. This media management platform applies intelligence to combine on premise storage – from GB Labs and other vendors – with the cloud, providing a working environment which is simple and fast, with tools for maximum productivity in production, post production and continuing storage. Unify Hub’s ability to intelligently manage data presents all content as a single, secure and coherent source, while minimising delays in moving material between the user and the cloud.

“Unify Hub and Wasabi make a perfect partnership, because our software brings intelligent management of storage, moving content between local stores and the cloud, taking capacity and speed of access into account, so you get to be as productive as possible,” said Twine.

The new partnership, already benefitting one leading US production company, means that users can create their own Wasabi account online, which takes moments, and immediately integrate it into a Unify Hub network. Users without Unify Hub can still get all the benefits of Wasabi cloud storage by linking it to GB Labs on-site storage hardware.

GB Labs, innovators of powerful and intelligent storage solutions for the media and entertainment industries, is proud to be involved in the inaugural 2021 virtual HPA Tech Retreat (15 – 24 March) as a gold sponsor. Through debating the change, turmoil and incredible technological advancements seen last year, and being planned, GB Labs is looking forward to being part of this year's HPA sessions – giving a thought leadership presentation, as well as discussing how remote and home working can co-exist with top-end creative media workflows. 

“We are taking a very active role in the HPA Tech Retreat this year because it is widely recognized as a place where professionals in the industry come together and really share knowledge and experience,” Dominic Harland, CEO/CTO GB Labs said. “The open and collaborative atmosphere reflects what we are looking to achieve in creating shared production workflows. We are excited to be part of a broad sweep of industry leaders debating the creative future.” 

As well as presenting on how vision and ambition can work in harmony with powerful and intuitive technology, GB Labs is also hosting a number of roundtables debating the storage challenges of the future and how remote working can be designed for ultimate and secure workflows. 

Full information on the event can be found HERE.

Valencia, CA, USA, 5 January 2021 - Matt Scott has joined GB Labs, innovators of powerful and intelligent storage solutions for the media and entertainment industries, to further develop the company’s presence in the Americas. As Solutions Architect and Pre-Sales Engineer, Scott will be based in California, and work with both resellers and end users. 

Matt Scott has a long career in creating content. As a post-production supervisor, he has created workflows and delivered drama, reality and documentary projects for theatrical, television, and new media. He is also professor of giant screen and IMAX film-making at the USC School of Cinematic Arts and has worked on multiple IMAX films around the world. That real-world experience makes him an ideal candidate to help other post professionals develop secure and powerful content infrastructures.

“This is obviously a challenging time to join any new company,” Scott said. “But the GBLabs suite of products offer many unique advantages for both on prem and remote workflows that position them for success in these uncertain times. I'm excited to start working with filmmakers and for the near future when I can visit the UK Headquarters and work with the rest of the team!”

Dominic Harland, CEO of GB Labs, added “Matt Scott has a great track record in post-production. GB Labs develops products and solutions that offer incredible performance. This is a match made in heaven, and we are all very excited to have Matt on side. He will be instrumental in developing ever stronger relationships with premium facilities in Hollywood and the whole of the North, Central and South American markets.”

Valencia, CA, USA, October 29, 2020 - GB Labs, innovators of powerful and intelligent storage solutions for the media and entertainment industries, will be both exhibiting and presenting on the GDS Communications booth at the virtual Western Association of Broadcast Engineers (WABE) convention, 4 – 5 November 2020. Given the need for broadcasters and postproduction facilities to embrace remote and home working at the moment, GB Labs will major on Unify Hub, the new intelligent content management software.

Unify Hub is the storage management solution launched in September 2020 for today’s changed world. By managing all storage as a single entity – whether it is on site or in the cloud; whether it comes from GB Labs or other vendors – it gives users fast, simple access to content, wherever they are working.

Gary Shumyla, owner of GDS Communications, GB Labs’ partners in Canada, said, “You may be working from home, but if you are a producer or editor, you just need to access the media – you don’t care where it is. That is what Unify Hub does: wherever the material is physically, it appears to you as a single, secure and coherent source.

“You might be rough cutting on location, or in collaborative post, or simply working from home,” he continued. “With Unify Hub, you are just looking at one virtual location for all the media you need. No worries about where content is and where it can be moved – you just get on with the job.”

Each individual user has a virtual workspace, providing access to just the data they need, while also ensuring that there is only one work in progress file, eliminating workflow errors. A single sign-in connects the user to storage on-premise and in the cloud, and intelligent content management, including GB Labs’ smart SSD storage Flash Cache, speeds workflows by providing local access to content, which also minimizes costly egress charges from the public cloud.

Dominic Harland, CEO of GB Labs, will walk visitors through all the benefits and power of Unify Hub, in conjunction with partner GDS Communications during WABE 2020. Unify Hub, launched just a few months ago, has already won a Best of Show Award from Future Publishing, at IBC2020.